Last night, I visited the 101 Corridor chapter of FENG (Financial Executives Networking Group) in Woodland Hills. It’s wonderful to see these high-level CFOs’ faces light up when they realize there are ways to introduce themselves beyond simply their title and industry!
The title of my talk was “Personally Branded: Designing Your Memorable 30-Second Pitch.” Before we could design the pitch, however, I had everyone do a little exercise on outlining their top accomplishments in life.
How shocking (but not to me, because I see it all the time) it was for them to be faced with the need to spell out 7 of their major accomplishments. Most people never take the time to look deeply into their past to see the patterns of their success, but it is an absolutely critical part of personal branding, as well as overall career transition.
You have to know yourself better than anyone else when you’re out in the market…and a comprehensive “career inventory” is as critical to you knowing your own assets as a regular inventory is for any business.