Last night, I visited the 101 Corridor chapter of FENG (Financial Executives Networking Group) in Woodland Hills. It’s wonderful to see these high-level CFOs’ faces light up when they realize there are ways to introduce themselves beyond simply their title and industry!
The title of my talk was “Personally Branded: Designing Your Memorable 30-Second Pitch.” Before we could design the pitch, however, I had everyone do a little exercise on outlining their top accomplishments in life.
How shocking (but not to me, because I see it all the time) it was for them to be faced with the need to spell out 7 of their major accomplishments. Most people never take the time to look deeply into their past to see the patterns of their success, but it is an absolutely critical part of personal branding, as well as overall career transition.
You have to know yourself better than anyone else when you’re out in the market…and a comprehensive “career inventory” is as critical to you knowing your own assets as a regular inventory is for any business.
DARRELL W. GURNEY, Executive/ Career Coach and 20-year recruiting veteran, supports people at all levels to make fulfilling and profitable career transitions. His first book, Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters, was winner of the Clarion Award for Best Book by the Association for Women in Communications and was reviewed in Publishers Weekly. His newest book, Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest, has been endorsed by bestselling thought leaders such as Harvey Mackay, Keith Ferrazzi, and Dr. Ivan Misner. A personal and business brand strategist, Darrell’s Stealth Method of networking has helped folks expand their reach within both careers and new client circles. He speaks, leads workshops, and is a media expert on subjects such as recruiting, networking, and finding one’s passion. He was recently named Networking Expert for BeyondB-School.com and offers webinars and programs that get MBA students and working professionals out, connected, and landed.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.