The Cobbler's Shoes of Personal Branding -

The Cobbler’s Shoes of Personal Branding

By Darrell Gurney | Blog

Mar 15

I spoke for the Orange County Chapter of the Marketing Executives Networking Group (MENG) this evening, covering some of the ways by which individuals can separate themselves from the crowd the same way companies and products do. It’s interesting that even professionals that do this for a living for products and services need support to get past those internal governors placed on us by the cultural “rules” that you’re not supposed to toot your own horn nor beat your own drum.

It’s a human dilemma we all deal with…but I say that, if you have special talents, skills, and a unique essence that you bring to everything you touch (which, by the way, everyone does), and you’re NOT promoting it effectively in the best, ear-catching and branded way of ownership, then you’re in effect cheating the world.

OK…now who feels guilty of cheating??

About the Author

DARRELL W. GURNEY, Executive/ Career Coach and 20-year recruiting veteran, supports people at all levels to make fulfilling and profitable career transitions. His first book, Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters, was winner of the Clarion Award for Best Book by the Association for Women in Communications and was reviewed in Publishers Weekly. His newest book, Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest, has been endorsed by bestselling thought leaders such as Harvey Mackay, Keith Ferrazzi, and Dr. Ivan Misner. A personal and business brand strategist, Darrell’s Stealth Method of networking has helped folks expand their reach within both careers and new client circles. He speaks, leads workshops, and is a media expert on subjects such as recruiting, networking, and finding one’s passion. He was recently named Networking Expert for and offers webinars and programs that get MBA students and working professionals out, connected, and landed.