Today a group of us presented a workshop for the MBA Career Services Council in Seattle. This is a group of professional Career Services Directors who run the career management offices of the nation’s (and world’s) MBA programs. My cohorts were Roy Young, CEO of BeyondB-School.com; Jennifer Vancil, Graduate Career Counselor for the MBA program at Colorado State University; and Michelle Hardy, Sr. Associate Director, MBA Employer Relations for the University of Texas McCombs School of Business.
The presentation was entitled “Turning Social Media Into Social Networking: Creating Door Opening Relationships Beyond Technology” and was all about supporting MBA students to use their unique status as a student to get out and connect with thought leaders and industry professionals so as to build the connections that land jobs through the stealth or “backdoor” method. Darrell’s presentation focused on the “10 Time Tested Principles for Launching an Effective Backdoor Campaign” from Part 2 of his new book Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest. The groups presentation received excellent reviews!